OUR STORY
Alpha of the South was founded in 2021 on the belief that, "To be Alpha is to be Confident, Concentrated, & Controlled. Whether it’s for basic manners, socialization, or more complex training techniques, our training focuses not only training your pet, but teaching you how to effectively communicate with them in any and all situations.
Alpha of the South philosophy:
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A CONFIDENT dog CONCENTRATES on owner's CONTROL.
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A CONFIDENT owner CONTROLS a dog's CONCENTRATION.

THE ALPHA
"Train With an ALPHA, To Be an ALPHA"
Alpha of the South attracts the most knowledgeable dog trainers in the industry. Our team of leading dog trainers and behaviorists live and breathe their profession, and strive to provide you the best plan of action.

Jalen Hoover
Lead Trainer
Jalen is a certified professional dog trainer. With years of experience, working with countless dogs of all breeds, ages, and sizes over the years. With an undeniable love for dogs, he and his pack of K9s look to help others feel
CONFIDENT, CONCENTRATED, & CONTROL.